LAS VEGAS (KTNV) – Boom Boom Clap, the next ad in the Las Vegas Convention and Visitors Authority (LVCVA) Vegas You campaign, launched digitally today.
The Vegas You campaign, launched in April, is a reminder that Las Vegas is ready and excited to welcome visitors. As travel becomes a reality for more and more guests, the campaign’s second ad will continue to build on excitement only found in Las Vegas.
“Boom Boom Clap” highlights Las Vegas as the ultimate place to enjoy the thrill of choice by providing an escape to freedom that only Vegas can offer. The ad shows Vegas as a travel destination where visitors can choose their own adventure and enjoy the excitement that only Vegas – and its landmarks – offer.
The spot was filmed at various locations in the destination, including the Mayfair Supper Club at the Bellagio Resort & Casino, the water fountain at Caesars Palace, the Chandelier at the Cosmopolitan of Las Vegas, the High Roller Observation Wheel on the LINQ Promenade and Resorts World Las Vegas and the Atrium at Wynn Las Vegas. The ad also features performances by well-known Las Vegas artists, including the Jabbawockeez dance crew and ABSINTHE’s Green Fairy.
PREVIOUS STORY: The Las Vegas Convention and Visitors Bureau is reminding tourists that Vegas is ready and open for business
Starting May 30, the ad will be broadcast nationwide on a combination of network and cable channels: ABC, CBS, NBC, FOX, BET, ESPN, Bravo, Food Network, HGTV and NHL on NBC Sports and NBA on TNT. It runs digitally as part of a streaming schedule with NBC and FOX as well as additional digital and social channels.
For more information about Las Vegas, please visit www.VisitLasVegas.com.