THESE, the largest trade show in the United States and the most influential technology event in the world, will return to their longtime home Las Vegas from January 5-8, 2022 Las Vegas Convention Center and other venues along the Las Vegas Strip, including The Venetian / Sands Expo & Convention Center, Aria Convention Center and Mandalay Bay Convention CenterThe gigantic exhibition and conference will also produce a digital version for those who cannot attend in person.
“We are excited to return to Las Vegas – home of CES for more than 40 years – and look forward to many new and returning faces,” said Gary Shapiro, President and CEO of Association of Consumer Technologywho owns and produces the show. “Hundreds of executives have shared how much they need CES to meet new and existing customers, find partners, reach media, and discover innovation.”
Around 1,000 companies have already committed to exhibiting in 2022. Other companies are still registering. According to CTA representatives, newcomers like Caterpillar, Indy Autonomous Challenge and Sierra Space plan to make their CES debut next year. The exhibitors also have the option to create a digital presence to address the virtual audience.
CTA expects nearly 75,000 visitors to attend CES in person. This is a significant decrease from 2019, when 107,148 attendees and 4,550 exhibitors had more than 2.9 million square feet of exhibition space in more than 2.9 million square feet. Still, a large global digital audience could likely make up for that shortage, CTA officials say the association Various methods of measuring success will be explored, including attendance numbers, exhibitor sales and ROI, as well as post-event satisfaction surveys from various stakeholders. The success of CES 2022 will take many of these measurements into account, rather than being defined for just one measurement, they added.
Despite the fact that the show will be spread across multiple venues and more space will be created for social distancing in the exhibition space and conference rooms, not everyone may feel comfortable attending such a massive event in person.
Enter the digital part of the hybrid CES experience. After a successful all-digital edition in 2021, CTA is ready to create a virtual component that will allow the digital audience to experience the spirit of the live event. The CES Anchor Desk, unveiled at CES 2021, will travel to Las Vegas connecting the digital audience with exhibitors, conference sessions, keynotes and product announcements. After the event, new content will be added that will allow attendees and exhibitors to continue networking and exploring.
While a successful hybrid deployment for such a huge show may seem like a daunting undertaking, the CTA officials seem intrepid.
“CTA has many years of experience creating an exciting live event before CES 2021 [and] We added a lot of digital elements to the event, including live streaming, ”said Jean Foster, senior vice president of marketing and communications at CTA. “Creating a hybrid event for 2022 is the next phase in that evolution. We will incorporate our findings from the fully digital CES 2021 to create a truly unique experience. “
More information on the digital aspect of CES 2022 will be released at a later date, she added.
CTA will keep abreast of the latest CDC guidelines and coronavirus safety measures in addition to state and local guidelines. According to CTA officials, it will follow applicable federal, state, and local laws, adjust CES plans accordingly, and share updates with its audience.
“Our customers are excited to return to a live event in Las Vegas,” said Karen Chupka, executive vice president of CES, CTA. “Global brands and startups have announced that plans are well underway and that they want to share the magic of an in-person CES with more people from around the world.”
The return of the show live is great news for Las Vegas and the state of Nevada, making hospitality and venues possible By June 1st it will be fully utilized again to 100%and prepares the stage to lure back the previously booming trade fair and conference business. In 2019 alone, around 6.6 million people were invited to conventions in the destination, resulting in a total economic impact of $ 11.4 billion, according to the Las Vegas Convention and Visitors Authority.
The city will hold its first major personal fair in late spring World made of concrete returns to LVCC June 8-10.
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