Clear Channel Outdoor, Resorts World Las Vegas Proclaim Vegas is back on the Strip with a massive message of new groundbreaking digital displays
Coupled with the highly anticipated opening of Resorts World Las Vegas this summer, three stunning full-motion digital out of home (DOOH) displays will give advertisers prime visibility and the latest digital signage, including one of the largest outdoor LED displays in the world USA enables brands to reach a target audience on the famous Las Vegas Strip.
“”Las Vegas has long been the premier meeting and convention destination and consistently provides world-class facilities and services to make it easier for brands and business travelers to connect, “he said Kate Wik, Chief Marketing Officer of the Las Vegas Convention and Visitors Authority. “We’re excited to be the epicenter of the meetings industry and to show the world once again that Vegas is business.”
Resorts World Las Vegas is the epitome of innovation and opulence, seamlessly blending the technology and luxury of a contemporary urban resort with the traditions and time-honored details of the international Resorts World brand. Resorts World Las Vegas is the first integrated resort built on the Las Vegas Strip in over a decade. It has 3,500 guest rooms and suites, an innovative next-generation gaming floor, over 40 world-class dining and beverage options and 5,000 capacity theaters, a variety of nightlife options, an extensive retail collection, and much more.
“Resorts World Las Vegas is a marquee that combines cutting-edge technology, luxury and innovation: all the characteristics of brands correlate with the excitement of advertising in Las Vegas, “said And Levi, EVP & CMO, CCOA. “These spectacular digital displays provide brands with a unique opportunity to use some of the largest LED displays in the world, which can even be operated in sequence, for unprecedented ‘brand takeover’. These displays are breaking new ground in digital out of home, and we can can’t wait to partner with our brand partners to run creative and inventive promotional campaigns as tourism and business travel continue to return to the US Las Vegas Region.”
The three digital displays available at Resorts World Las Vegas are fully animated and can operate in sequence, allowing brands to completely take over the entire space, including:
- 100,000-square-foot West Tower Digital Wall: This spectacular digital screen – the largest outdoor LED display in the U.S. – is an iconic wall that faces north traffic on the world famous Las Vegas Strip, as well as traffic towards Vegas Boulevard North along I-15 Freeway (to the west).
- 19,000-square-foot East Tower Digital Wall: This dynamic display is in a prime location on the corner of Las Vegas Boulevard and Convention Center Drive. The unique vertical display is clearly visible next to Las Vegas Boulevard, which also includes incoming traffic towards Resorts World Las Vegas from the Las Vegas Congress center in the east, including the newly opened $ 1B West Hall extension.
- 17,000-square-meter nightclub digital wall: This electrifying digital display encompasses the soon-to-be-opened Zouk nightclub – an innovative space that will become the most technologically advanced nightclub in the world Las Vegas. The dazzling energy and attraction of the venue will require the attention of nearby vehicle and pedestrian traffic alike.
The partnership with Resorts World Las Vegas follows the announcement of CCOA for 2020 with Arrivalist®, the leading geo-location intelligence provider for tourism measurement, providing hotel and travel brands with measurable customer insights and detailed performance analysis for their absence (OOH) advertising campaigns. This is a CCO RADARProof® innovation that measures how OOH hospitality and tourism campaigns are outperforming their marketing goals. CCOA cemented its Arrivalist partnership as a resource enabling travel / tourism brands to bring post-COVID consumers to vacation destinations in a single location and kickstart an economic recovery in that category.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital ads in 31 countries North America, Europe, Latin America and Asiaand reach millions of people every month. A growing digital platform includes more than 16,000 digital advertisements in international markets and more than 2,000 digital advertisements (excluding airports), including more than 1,400 digital billboards in the US. For more information, visit investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational .com.
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SOURCE Clear Channel Outdoor