Influencer-based model of Clubhouse Media and Content House in Las Vegas in the top 25 OTC newspaper markets: CMGR
LOS ANGELES, April 13, 2021 (GLOBE NEWSWIRE) – via InvestorWire – Clubhouse Media Group, Inc. (OTCMKTS: CMGR) (“Clubhouse Media” or the “Company”), an influencer-based marketing and media company with enormous global reach in social media, is pleased to announce that the company has just been covered in an in-depth profile article on the prestigious Las Die Vegas Review-Journal (“LVRJ”), the largest circulating daily newspaper in Nevada and one of two daily newspapers in the Las Vegas area.
The LVRJ is a daily subscription newspaper published in Las Vegas, Nevada since 1909. It is ranked one of the top 25 newspapers in the United States by circulation.
The article covers the company’s continued expansion in the US market as well as its basic business model and contains a number of insightful points from company representatives, clubhouse media influencers and outside people with insight into the company and its mission.
The article includes an analysis by Brian Freeman, managing director of the influencer platform Heartbeat, who said the company’s model is a win-win for everyone involved: “As a content creator, I get a representation. I get access to more followers. I get a place to live. I’m getting an epic lifestyle. And from a content house perspective, they can go to an advertiser and say, “Hey, we have 100 million followers – pick your poison. Do you want car enthusiasts? Would you like gaming enthusiasts? We have something for everyone. ‘The more houses you have, the more talent you have and the bigger the core Clubhouse brand becomes. This benefits the advertisers by providing them with a one-stop shop. “
A central theme of the play is the innovative strength of what Clubhouse Media wants to achieve with its unique model. Influencer-based marketing is not a completely new idea. However, the company believes that coordinating influencer-based marketing on a large scale, complemented by the differentiation of technology, is a completely unique and potentially disruptive innovation – a point that is a central focus of the article.
Nixon Peabody’s LLP partner Ellie Heisler, who works with several top influencers in the areas of licensing, IP protection and branding, was also quoted in the article for her thoughts on the value proposition that Clubhouse Media’s content houses for Brands offer:
“When that influencer lives in a house and is living with a group of friends who decide to jump into this (sponsored) video or repost their friend’s content, the brand suddenly pays for an influencer, but potentially for them to get The reach of so many more. When all influencers are managed by the same company in house, they can negotiate multiple branding deals for their different talents. “
Throughout the play, there are two main considerations when it comes to execution: First, can Clubhouse Media maintain and expand its reach by hiring strong influencers and adding new talent to its pipeline? Second, can the company control sufficient reach to capture the growing interest of the big brands?
In interview segments with influencers at their Society Las Vegas home, as published in the article, the value proposition the company offers was clearly evident. According to the article, the company’s creative director, Heather Ferguson, has stated that Clubhouse Media developers have a say in which brands to work with and can decline offers at their own discretion. The company’s focus is on helping influencers achieve their career goals:
“We’re not here to make quick money with this branded business. Our differentiator is that we have publicists. We have a media team. We have a full video production. We have a complete styling production facility and our own studio. “
In relation to the establishment of a dominant presence in the overall reach, the article also refers to the company’s access to currently estimated 280 million social media followers via its clubhouse media influencers and a further 9 million via its own brand accounts.
An online version of the article can be found HERE.
About Clubhouse Media
We believe Clubhouse Media represents the future of influencer media and marketing, with a global network of professionally run content houses, each with its own brand, influencer cohort and production capacity. Clubhouse Media offers its hand-picked influencers management, production and deal-making services, a management department for individual influencer customers and an investment arm for joint ventures and acquisitions for companies in the social media influencer sector. Clubhouse Media’s management team consists of successful entrepreneurs with experience in finance, legal, marketing and digital content creation.
Please follow us on Twitter: twitter.com/ClubhouseCMGR
FORWARDING STATEMENTS: This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements may also be contained in other publicly available documents by the company and in oral statements made by our officers and representatives from time to time Time. These forward-looking statements are intended to provide management’s current expectations or plans for our future operational and financial performance based on assumptions that are currently believed to be valid. They can be identified by the use of words such as “anticipate”, “intend”, “plan”, “aim”, “seek”, “believe”, “project”, “estimate”, “expect”, “strategize”. “Future,” “likely,” “may,” “should,” “would,” “could,” “will,” and other words of similar meanings in connection with a discussion of future operational or financial performance.
Examples of forward-looking statements include statements about future sales, earnings, cash flows, results of operations, use of cash and other measures of financial performance.
Because forward-looking statements address the future, they are subject to inherent risks, uncertainties and other factors that could cause actual results and financial situation of the company to differ materially from those expressed or implied in the forward-looking statements. These risks, uncertainties, and other factors include, but are not limited to, economic conditions, changes in law or regulation, demand for Company’s products and services, the effects of competition, and other factors that may cause actual results to differ materially forward-looking statements projected or presented. All forward-looking information in this version should be considered with these factors in mind. We do not assume any obligation to update the forward-looking statements contained in this report.
Simon Yu, MBA
Phone: + 1-702-479-3016
Tiger Marketing & Branding Agency
Wire service contact
Los Angeles, California