A decade-old Las Vegas-based sandwich franchise known for its freshly roasted turkey heroes and cheesesteaks is moving to Austin with four new sandwich shops thanks to a local franchisee who has long been on the local dining scene is.
Founded in Delaware in 1976, Capriotti’s is expanding its presence in Texas with a variety of locations opening in the capital this year. The first spot, which opened at the end of April, is a ghost kitchen concept in the North Loop district that only offers a pick-up and delivery service.
Franchisee and restaurant vet Julian King – previously operations manager of Austin-based Via 313 Pizzeria – will open Capriotti’s first stationary location at 1200 Barbara Jordan Blvd. in Müller development later that year. Another brick and mortar store opens in December at the Hill Country Galleria. At least one other subshop will be opened afterwards, although the location is still in the air.
King is accepted into the local franchises by Delaware-raised business partner Warren Shu, who is familiar with the Capriotti brand.
“When Warren and I got the chance to do business together, it was a snap that Capriotti’s was the right investment for us,” says King. “The loyalty to the brand, coupled with the excellent corporate support from Capriotti, made the decision to open four locations in Austin very easy for us.”
The franchise agreement with four stores came about after King and Shu realized that a high-quality sandwich shop concept would stand out in Austin’s fast-casual dining scene, which had more than just a fair share of taco bars and burger parlors and grill restaurants, but not that many sandwich shops.
Though Austin likes some really longing sandwiches – Elizabeth Street Cafés Banh Mis, Gourmands’ Foghorn Leghorn, Little Deli’s classic pastrami among them – Capriotti’s closest local competitor might be Austin’s beloved ThunderCloud Subs, which started a year before Capriotti’s and an iconic level Devotion from Austinites.
Still, King and Shu firmly believe that Capriotti’s will bring something new to Austin, including its signature sub and bestseller The Bobbie, a slow-roasted turkey submarine with cranberry sauce and stuffing that AOL readers make the best sandwich was elected in America.
“When you look at the bigger picture, Capriotti has tremendous growth opportunities in the Austin market,” says Shu. “We’re excited to offer something unique, fast, and convenient, but we’re giving Austin residents the quality of a full-service concept.”
The new Austin locations are part of a larger expansion for Capriotti’s, which currently has 110 company-owned and franchise stores in 15 states. The company wants to grow to over 500 locations by 2025.
Aside from the Austin sub-shops, Capriotti’s only other Texas location is in El Paso.