The Supermarket has become one of our most frequent destinations outside of the home in the past year. While supermarkets were popular even before the pandemic, restricted mobility and recreational activities have made “grocery shopping” one of the few non-virtual things we can do during lockdown.
But the second permanent installation of Meow wolf, an arts and entertainment group founded as an art collective in Santa Fe, New Mexico, in 2008 and now with more than 200 partners, is not a response to the pandemic. The two founders of the collective, Emily Montoya and Benji Geary, have been working on the project for more than 12 years, and Omega Mart, which opened in February, is the third installation of its kind.
Omega Mart is located in the new commercial and cultural complex Area15 just minutes from the Las Vegas Stripthat deserves its own article. At first glance, Omega Mart might look like another supermarket with ordinary groceries on its shelves; maybe a little more “glamorous” than usual, as one can expect in Las Vegas. But a closer look shows that the supermarket also has more than a hundred custom-made products, bizarre works of art with interesting names like “Plausible Deniability Laundry Detergent”. Buyers who venture onto the supermarket shelves enjoy and discover a spatial and sensory adventure secret portals is hidden, for example, behind the soft drinks refrigerator, which, like the cloakroom to Narnia, offers access to parallel worlds such as the “Projected Desert”. One of the spaces of this psychedelic art world and immersive storytelling is “Pulse”, a work by the Venezuelan artist Claudia Bueno, which combines light, painted images and sounds into a brilliant spectacle.
How does it look like? great theme park for all ages has an important basis in sociology, especially with regard to Role of grocery stores to shape our personality in the constant exchange between product and consumer. Montoya says: “It’s always infinitely fascinating: the stories we tell each other culturally that are reflected in so many different ways on the shelves.” A critical reflection, presented in a playful way.
Omega Mart contains total 60 different rooms divided into four subject areas, all to a soundtrack by Brian Eno, Santigold and Beach House.
More than 325 artists and other partners contributed 250 unique projects.
The installation is accessible in accordance with the anti-Covid regulations of the state of Nevada, limits the number of visitors to 25% of the store’s capacity and automatically disinfects the three large slides after each use. The web is the only other way to get carried away into the colorful parallel universe of Meow Wolfunless you want to look for secret doors in the pasta aisle of your favorite local grocery store!
Project: Meow Wulf
Location: Las Vegas, USA
Images: Courtesy of Meow Wolf