Posted on: May 6, 2021, 3:47 am.
Last update on: May 6, 2021, 5:22 pm.
The Nevada Gaming Control Board this week recommended that Resorts World Las Vegas be approved for licensing.
Resorts World Las Vegas towers over the northwest end of the Las Vegas Strip. The resort’s opening date, June 24th, is displayed on an outside wall. (Image: KLAS-TV)
The board unanimously recommended licensing the $ 4.3 billion hotel casino under construction on the Las Vegas Strip on Wednesday. The license approval will go to the Nevada Gaming Commission for final review on May 20th.
Board member Phil Katsaros was impressed by a Resorts World television ad that aired during the ABC’s April Oscars broadcast. According to the Las Vegas Review Journal, Katsaros recently visited the resort.
“My socks have been knocked off,” said Katsaros. “And the advertising you produced kicked the marketing department out of the park.”
The 30-second “Stay Fabulous” ad stars Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd. These artists are scheduled to perform at the resort after the scheduled opening on June 24th.
Resorts World’s vice president of marketing, Alana Litavis, said the ad was intended to “showcase and highlight the brand in Vegas,” according to Adweek.
“We wanted to incorporate the celebrities into the history of the property,” said Litavis.
Board member Brittnie Watkins said she was impressed with the ad, according to the review journal. The Wednesday meeting was her first as a board member.
I think you have some great things ahead of you, ”she said.
The ad sparked a series of comments on KLAS-TV’s YouTube channel.
One viewer identified as “Welcome to the Mlife” wrote, “I’m looking forward to Resorts World, but what a bizarre commercial.”
Another viewer identified as “Lisa Bailey” wrote: “Look out World !! Katy Perry is coming to Vegas !! Time to wake up in Vegas and see some action !! I’ll definitely be there !!”
The 3,506-room hotel-casino is at the northwest end of the strip where the Stardust Casino once stood, near the Circus Circus.
Resorts World will be a smoke-free hotel, according to Scott Sibella, President of Resorts World.
The resort will offer more than 40 dining options, including a vegan ice cream parlor based in Los Angeles and a Taiwanese bubble tea branch called Tiger Sugar.
The Hotels portion of Resorts World has three Hilton branded options. Each will have separate entrances and lobbies. Hotel guests can participate in the Hilton Honors rewards program.
With Genting Rewards you can collect loyalty points for games, purchases and restaurants. This loyalty program is available from the owner of the property, the Malaysia-based Genting Group.
Resorts World will also have the largest pool deck in Las Vegas and the only infinity pool on the Strip.
The property will also be in partnership with Gemini, a cryptocurrency exchange. That way, guests at the resort can use a Gemini crypto wallet, the newspaper reported.
Las Vegas Strip Revival
Resorts World is the first hotel-casino to open on the Strip since the Cosmopolitan of Las Vegas opened in December 2010. The Cosmopolitan is on the west side of the Strip near the Bellagio.
Resorts World is part of a revival on the Strip and in nearby tourist areas. This revitalization includes the planned construction of a sports arena as well as a non-gaming hotel and entertainment complex on 27 acres at the northeast end of the strip near the Sahara Las Vegas.
In addition, a retail and restaurant complex is proposed in the CityCenter, near the former Tower of Pizza, on the west side of the Strip.