The Psychology of Las Vegas Casinos: Rooms Where You Can Play More And Win Less
There is a lot more to any casino than meets the eye. While guests usually only know what is going on on a superficial level, a casino’s ability to create a false sense of reality goes beyond programming slot machines and betting against the odds at the tables. It extends far into every corner of the room and is designed in such a way that its intentionality behind every blinking light “Cha-ching!” Jackpot noise, smokey bar and an endless maze of slot machines come together to make a bet against human psychology. They say there’s a reason the house always wins, but what is it about the design of these spaces and the appeal of the gaming table that makes visitors keep coming back for more?
Casino design has a long history of controversy when it comes to creating the most effective spaces to lock in guests and keep their spending going. The original mindset behind casino design was developed by Bill Friedman, professor of casino management at the University of Nevada at Las Vegas and author of Designing Casinos to Dominate the Competition. Friedman claims that the only factor in casino design is understanding what percentage of visitors come to play and how many of them return. The games themselves are the same everywhere, so the architecture of the game is the differentiating factor for what brings guests back for more. He says that while the Vegas Strip Hotel’s eye-catching exteriors promote in a variety of themes, the casinos themselves should obey a set of design rules based on his observations. In his writings, Friedman rated successful elements in casinos as those that improve the overall experience, help make the most money, and attract gamblers outside of their own resort guests. If you’ve ever been to a casino that has slot machines, gaming machines as the home decor, winding and often confusing pathways through the room, and low ceilings as soon as you step into the hotel, you’ve seen its gaming designs in action.
The next time you step into a casino, just remember that someone has carefully designed this area so that you can actually enjoy risky expenses and encourage you to bet even more. When you are having fun and the casino is making money it is a win-win situation.